Another example of a necessary business task that isn't taught to us with our certification exams - Advertising.
We educate ourselves to be outstanding in our profession. We work hard to stay up to date and be ready and available to our clients. What we soon find out is that we have to have a means and a plan for finding and convincing potential clients that we are able to help them reach their goals.
So, when we find out it doesn't just magically happen we take a big leap and create or have a web site created for us... Still, they don't just show up. Sooner or later you realize as I did that action is required to bring people to your web site so they can learn more about what you have to offer. There are many techniques we can talk about, with one of the most popular, most functional, and most direct being a Pay Per Click internet advertising campaign.
A confusing learning curve, yes - But a Solution Exists.
We have a solution that will provide (at no additional cost):
- A specialist to assist in all set up
- Targeted ads to only your local community
- Campaign tracking programs and evaluation to determine which ads are generating the best results
Like you, we went through the struggles of trying to utilize only Google's pay per click advertising program (adsense). You can do it yourself, but what we found is that many hours were spent trying to figure out how to track, adjust, optimize, geo-target and simply manage campaigns. With Rick and Reach Local we found an individual willing to learn our business and a company that took care of all those difficult parts for us at no added cost.
Use the CONTACT FORM to let us know you'd like to have Rick Ferraro of Reach Local get in touch with you. Together he can direct your advertising campaign.