As a fitness professional the marketing of health can prove very challenging. 
Especially since this entire subject matter is left as an after thought when it comes to certification training as a fitness professional.
Besides seeking out competent mentors and/or appropriate trainings for marketing health & fitness, it is helpful to look at what larger organizations are doing in regards to this type of marketing.
One example is from the British Government. The “Change for Life” campaign utilizes a well known group of animated t.v. stars to spread the word… The Simpsons.
Through sponsorship of Homer and the family the Change for Life campaign is using those who are well known as the opposite of health and through creative graphic morphing, showing how dietary alternatives would make for a healthier Simpson family.
Corn Chip Anyone?
A second example of marketing health is exampled by the fast food and similar less-healthy industries. Check out some of the creative junkfood marketing ads at this trendhunter article, that, even though we know better, still get us coming back. Sexy and economical work for fast food as well as most any other industry.
As a fitness professional, whether you like the sound of selling or marketing, you ARE marketing health. Without it, no one will ever hear your message.
Selling Burgers?
Whether you creatively find an “opposite” to display how your service can improve the wellbeing of your prospect. Or, you utilize tried and true (sex/discount) methods that are effectively used by the industries we are often struggling to encourage our clients away from… you have to establish some sort of plan for marketing your health & wellness offerings.
There are thousands of on-line and off-line options for marketing your programs. But, what is often found among so many fitness professionals is the idea that by building their credentials the clients will automatically come.
“Build it and they will come” is rarely the case and one way or another you will need to strategically approach the issue of marketing health in order to reach others with the good word of health & fitness.
Continue your fitness foundational learning, but don’t undervalue the need to learn principles of marketing and other related business skills.
