Finding methods to having your products and services stick out from the crowd is essential to your business success. This not always an easy task even with the many on-line and off-line tools available to the modern day fitness professional.
Event based promotions may be just the added boost you need to stand out.
When piggy backing on a known event you can greatly benefit by running your promotion in conjunction with it. You do not have to be partnered or attached to an event. You don’t want to suggest that you are a sponsor, creater or affiliated directly with the event if you are not. But, by running your event parallel to a known event based on the event topic, location, or time you have an excellent chance of bringing attention to your offering.
The most obvious example can be found through the actions of retailers over the years. Christmas, Valentine’s, Halloween, you name it and they are all over attaching their special offer to the event.
In the fitness industry the most common event that most attempt to tie themselves to is the New Years. It is a great theme of new beginnings that bring in many motivated new clients, students, and members, but if you look a bit harder you may see that these same principles can be used on more than just the holidays.
Consider ways to incorporate some of these “Events” into your promotions:
- Birthdays – yours, a presidents, a member’s
- Charity happenings
- Contest (yours or theirs)
- Superbowl or other sporting event
- TV show
- Visiting Conference
- Taxes due date (yes, I’ve seen this in another industry)
The list can go on. There are many niche events that exist and you can tie the launch of a new product/service, a fitness camp, or a wellness lecture to. Keep your eyes and mind open and you’ll find some great opportunities to encourage and increase the effectiveness of your promotions with “event based marketing.”
