As a professional in any field, there are several benefits to cross promotions of services. The fitness industry is no exception.
Here is an example between a traveling fitness professional and a resort (Sunscape Dorado Pacifico Ixtapa)
Cross promoting adds benefit to both parties involved. In this video example the pro and the resort not only cross promote to each others “lists” of followers, customers, colleagues, and friends; they also built a single promotional piece together to cross share.
Expand Your Reach – When you cross promote with another, the numbers of individuals who hear your message can be many times your reach alone.
If nothing else, you have the opportunity to expand your own list for your own future promotionals.
Save Time and Money- The cross promotion can save you based upon shared expense in promotional production. Likewise with time, you have an opportunity to share your message among many people very fast. List building can take time. Cross promotion lets you take advantage in quickly accessing someone else’ already built list.
Image via Wikipedia
Opens Doors – Working with an individual or company in cross promotions is often a lead int to other collaborative activities. Ultimately, relationships are everything and building them through cross promotions may not only promote your immediate project and build your own list, but it may also lead to other income generating opportunities with your new cross promoting friend.
Builds Trust – All day long we can talk about ourselves or our service. And, all day long most will at least initially roll their eyes and believe we are tooting our own horn. When your cross promoter sings your praises you benefit by the simple fact that it’s not you talking. You also benefit by their already developed reputation they have with their customers who are now hearing of you.
Authority Positioning – A little less direct than benefits mentioned above, but potentially powerful and far reaching is the “Authority” status you may shroud yourself in depending upon the structure of the cross promotion. The fact that a trusted third party company is promoting you and/or your service puts you on display as the expert provider and positions you as the authority that others should seek out on this subject. It also enhances your existing authority to the clients who already trust you.
The benefits of cross promoting are far reaching. They can provide much more than a simple commission or one time sales pitch. I encourage you to look at the big picture when selecting your collaborators for cross promotion.
The example above was between a traveling fitness pro and the resort (after being facilitated by Fit Bodies). We have also worked with different fitness education companies. Locally at our training school we have a standing cross promotion with a local massage therapist for professional referrals…
How about you? What areas have you dabbled in cross promotions?
