Category Archives: Fitness Marketing

Marketing Health Challenges

As a fitness professional the marketing of health can prove very challenging. Especially since this entire subject matter is left as an after thought when it comes to certification training as a fitness professional. Besides seeking out competent mentors and/or appropriate … Continue reading

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Back to the Fitness Industry

Well… the test didn’t workout so well.  The previous tombomar.com was broken. With several clicks of a few buttons and little bit of research for the quick turn around I think we got this back up with the previous posts … Continue reading

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Fit Beach Fitness Education – Affiliate

Every year when putting together the details for the Fit Beach Fitness Conference I can’t help to get a bit excited. Spending a week with many friends and fitness industry leaders is always great, but throwing in a bit of the Jamaican culture at a luxury resort brings it to another level. Continue reading

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Event Based Promotions

Finding methods to having your products and services stick out from the crowd is essential to your business success. This not always an easy task even with the many on-line and off-line tools available to the modern day fitness professional.

Event based promotions may be just the added boost you need to stand out. Continue reading

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Fitness Pro Affiliate Marketing

The Fitness Pro Travel affiliate program was designed with a few thoughts in mind. As a community member Fitness Pro, I hope you take advantage of the network affiliate marketing opportunity and also investigate further to other affiliate options.
This short video will be a great starting point. Continue reading

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Relationship Marketing – Social Networking – Emotional Branding

Relationship Marketing Builds Emotional Branding Denise Shiffman, in her book “The Age of Engage” spoke to reinventing marketing for today’s connected, collaborative, and hyper-interactive culture. Between her book and Seth Godin’s “Tribes”, many features were honed and planned for the … Continue reading

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Personalize Your Social Space

Relatively recently FaceBook added a feature that allows you to personalize your social space. In the past it had always been a rather long confusing mess of an address and difficult to pass on your space to others. Now you have an option.

The point of social media is to… well, be social.

Personalizing your profile address will be helpful in assisting with this goal. Continue reading

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Giving Away for the Fitness Prospect

Giving away anything will go a long way in getting your fitness prospects to take the action you desire. It is definitely best to provide an item that is relevant to your offerings, but ultimately it is the action itself that drives reciprocity. Continue reading

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Fitness Event Promotions

As a fitness professional nearly everything we do can be broken down into an event of some type. It may be large or small, recurring or a single occurrence. Even if you wouldn’t think of a particular activity as a “fitness event”, if you can find a way to position it as such, you will find added power in your promotional efforts. Continue reading

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Social Activity = Website Traffic

More and more people are searching their connections for answers to their daily questions. This is another I have seen and even done myself. Looking for a restraunt recommendation in another city, finding out the short cut proceedure for copy and paste, and the “what do you think of this (link goes here).” Continue reading

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